Into fun-filled children's toys, that is! Everyone's favorite EMG, I mean no, wait TOTALLY EEG from one dry electrode because they have either signed a pact with Satan or they aren't using brain signals, has been in talks to integrate Neurosky into several toys designed by Sega Toys.
Now, I love me some BCI in the consumer marketplace, but this is starting to get a little out of hand. It was funny when Emotiv showed off the Cap of Infinite Dorkiness(tm), but Neurosky better post some concurrent EMG recordings that show they are actually using EEG before I believe it (I'm talking wet electrode, established 'real' techniques). Until then, I'll say it again, you are only getting covert muscle movements, not EEG. There's a reason EEG studies use 128 electrodes with skin abrasion and conductive gel. Oh wait, no, it is kinda fun to torture the volunteering undergrads, but no, no, it does have a real purpose.
Bah! Anyways, here's the media blitz. Here here here.